The programme has a clear goal and an innovative approach to achieving it, built with significant input from several different key stakeholders, including several high-profile supporters. It provides an excellent level of support for all stakeholders and has accessibility at its core.

RSPH Health & Wellbeing Awards Assessor

On behalf of Veg Power, the not-for-profit to increase veg consumption in the UK, and all of the individuals involved in the Eat Them To Defeat Them campaign we are delighted to have been shortlisted for the RSPH's Healthier Lives award. The campaign's goal was to increase vegetable consumption in primary school aged children and to improve children's perceptions about veg to support a longer term and sustained improvement in children’s diets. Our campaign this year, our largest to date, reached over 1 million children via the schools' programme across 3,845 primary and special schools and 42m saw the advertising. 77% of kids said it made veg more fun and 59% of parents of children who participated in the programme said their child ate more vegetables as a result. Shortlisting for this award confirms the effectiveness of Eat Them To Defeat Them in bringing about much needed change in improving children's diets.

Dan Parker, Chief Executive, Veg Power CIC