Alongside leading UK academics and health organisations, RSPH has recommended the Government include plans for a 9pm watershed on junk food advertising across all forms of media (including TV, online, games and outdoor advertising).
“There is a symbiotic relationship between how products are promoted in-store, and the additional TV, digital and social media marketing that brands use to encourage purchasing. If one was restricted without the other, this could just displace marketing activity elsewhere. Without both, the Government’s efforts to encourage people to change their behaviour are much less likely to be effective.”
You can read the letter in full in The Grocer.